Buyer personas

How to Create Customer Personas for an E-commerce Store


Do you truly know who your buyers are? Do you understand their motivations for buying from you?

If the answer to these questions is “no”, there is a good chance you’re not exactly seeing the promised results from your marketing efforts.

You’re not the only one.

Thousands of e-commerce stores across the world struggle with their marketing and product development. And more often than not, this is because they can’t understand or define their target audience.

To solve this problem, you need to dig deep and gain a full understanding of your customers. This is where customer personas come into play. In fact, 71% of companies that exceed revenue and lead goals have documented customer personas. Read

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CX strategy

7 Ways to Create a Great Customer Experience Strategy


Post summary:

  • What is customer experience?
  • How is it different from customer service?
  • How important is customer experience?
  • 7 ways to create a customer experience strategy

The 2016 Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in 2016 – and for the third year in a row, the same answer came out on top. Can you guess what the most exciting opportunity for a business is?

If you guessed ‘customer experience’ (or CX), you guessed right. Read

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customer experience insights for growth

New insights for new growth: What it takes to understand your customers today

McKinsey & Company

Getting to a level of understanding about what customers really want requires the ability to understand what motivates consumers, as well as how they shop and make decisions. Based on our work with leading companies and innovative insights vendors, as well as proprietary research, we have identified five research approaches that are best suited for generating the kinds of insights that lead to new growth opportunities. Read

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Not Just Pretty: Building Emotion Into Your Websites

We were so busy trying to adapt to the World Wide Web as a new medium that we lost sight of its full potential. Instead of using the Internet on our terms, we adapted to its technical and, at first, impersonal nature. If it wasn’t for visionary contemporaries such as Don Norman or Aarron Walter, we might still be focusing on improving processes, neglecting the potential of emotional design. Read

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What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three Years

At content marketing’s core, it seeks to build expertise and trust by informing and assisting people within one’s target audience.

My company, Access Development, sought to build something of value to our target audience—professionals in customer engagement and retention. It’s an area with a lot of voices and conflicting opinions. What works for one company may flop for another.

We decided that one of the best ways we could assist this crowded industry is to become a hub of engagement and loyalty data from across the US.

So, for the last three years, we’ve tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Read

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Customer Experience for Dummies – Free download

The way people communicate with each other has evolved, but what about the way that your business communicates with your customers?

To survive and profit, today’s businesses need to focus on their customers. Businesses need to know and understand the customers they serve, address the methods of communication their customers prefer to use, and evaluate their businesses based on the quality of customer experience they deliver.

Are you up for the challenge? Download Customer Experience for Dummies Free to begin your customer experience transformation. Download

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How to Build a Customer Journey Map that Works

If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search may have left you asking questions like:

Why do journey maps all look so different from one another?
Where should I start if I’m interested in creating a journey map?
How do you know which approach will be the most effective for your organization?
Are there journey map templates available that I can use?

In this article, I’ll define the nine most common components found in customer journey maps, so you can create the most effective journey map for your needs. Read

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