Live Experiences Reinvent the Way Customers Interact With Brands

Content Marketing Institute

Creating an experience that is true to the brand and meaningful to the customer is not a small task, but consider the benefits of getting it right: A 2013 global study by Momentum Worldwide compared 23 types of brand experiences, from watching a TV commercial to visiting a website to attending a branded music, sports, or other event. The study revealed that attending a branded live experience drives 65% of people to recommend the brand and 59% to buy it at retail afterwards – more than any other type of brand experience. Read

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