Experience Design: The Next Evolution Of Brand Development

Brand Quarterly

Online expressions are influencing impressions.  This is setting the stage for shared experiences to collectively shape how people view your brand, outside of how you define it.

Have you thought about what you most often share on social media?  Usually, it’s the experiences you have in any given moment.  You reach for your smartphone and capture a moment to share with your friends, which incites engagement in real time.  Whether you realize it or not, the experiences you share contribute to your brand.  Yet, these branded moments are largely left to chance.

Basically, companies offer products and services in touch points that engender reactions.  Executives want people to have delightful experiences, but I’d argue that reactions are left to chance and are not necessarily designed to elicit a given response… in each touch point… in every moment of truth.  I believe the next generation of branding will not start with creative but rather experience design. Read

Empowering businesses with Consumer Psychology | Feel free to contact me at franjt@gmail.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s