Do you truly know who your buyers are? Do you understand their motivations for buying from you?
If the answer to these questions is “no”, there is a good chance you’re not exactly seeing the promised results from your marketing efforts.
You’re not the only one.
Thousands of e-commerce stores across the world struggle with their marketing and product development. And more often than not, this is because they can’t understand or define their target audience.
To solve this problem, you need to dig deep and gain a full understanding of your customers. This is where customer personas come into play. In fact, 71% of companies that exceed revenue and lead goals have documented customer personas. Read
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