New insights for new growth: What it takes to understand your customers today

McKinsey & Company

Getting to a level of understanding about what customers really want requires the ability to understand what motivates consumers, as well as how they shop and make decisions. Based on our work with leading companies and innovative insights vendors, as well as proprietary research, we have identified five research approaches that are best suited for generating the kinds of insights that lead to new growth opportunities. Read

Empowering businesses with Consumer Psychology | Contact me at franjt@gmail.com

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