At content marketing’s core, it seeks to build expertise and trust by informing and assisting people within one’s target audience.
My company, Access Development, sought to build something of value to our target audience—professionals in customer engagement and retention. It’s an area with a lot of voices and conflicting opinions. What works for one company may flop for another.
We decided that one of the best ways we could assist this crowded industry is to become a hub of engagement and loyalty data from across the US.
So, for the last three years, we’ve tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Read
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