How to Build a Customer Journey Map that Works

If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search may have left you asking questions like:

Why do journey maps all look so different from one another?
Where should I start if I’m interested in creating a journey map?
How do you know which approach will be the most effective for your organization?
Are there journey map templates available that I can use?

In this article, I’ll define the nine most common components found in customer journey maps, so you can create the most effective journey map for your needs. Read

Empowering businesses with Consumer Psychology | Contact me at franjt@gmail.com

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