If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search may have left you asking questions like:
Why do journey maps all look so different from one another?
Where should I start if I’m interested in creating a journey map?
How do you know which approach will be the most effective for your organization?
Are there journey map templates available that I can use?
In this article, I’ll define the nine most common components found in customer journey maps, so you can create the most effective journey map for your needs. Read
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