Brand experience innovation is anything ‘new’ a brand does in culture to bring its purpose to life. Without brand experience innovation, new products or services can have limited impact, especially in mature markets where competitors can replicate quickly and people are already spoilt for choice.
Added Value’s innovation experts, Dennis Wong, Sally Smallman and Bec Lauder, came up with five ‘must dos’ they believe businesses should follow for successful brand experience innovation and have also unpacked several examples of innovating brands. Read
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