What Do Consumers Want? Look at Their Selfies

Allison Shragal, 28, of Chicago, isn’t a model, or Internet famous — she’s an administrative assistant for a general contracting company. But almost every day companies pay her to snap photos of herself engaging in routine activities — brushing her teeth, eating breakfast, cleaning the bathroom.

If Ms. Shragal takes enough selfies with her smartphone and uploads them to a special app, she has “an extra $20 to go get my nails done,” she said.

Her seemingly mundane images, when combined with thousands of others, contain insights that companies like Crest are eager to mine. They are using a Chicago-based company called Pay Your Selfie to gather those insights and present them in reports on consumer behavior that are meant to go where focus groups and surveys cannot. Read

Empowering businesses with Consumer Psychology | Contact me at franjt@gmail.com

 

 

 

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